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Excursion to Haier Headquarters
Founded in Qingdao, Shandong province, China, in 1984 under the leadership of Mr. ZHANG Ruimin-the first China CEO who delivered lecture in Harvard University. Now Haier is the No. 1 major home appliances brand in the world and China (Source: Euromonitor International Limited; retail volume sales in units based on 2010 data). Haier products are distributed in more than 165 countries and regions in North America, Europe, the Middle East, Asia and Africa. Haier has 61 trading companies, 24 manufacturing plants, 10 R&D centres and 21 industrial parks with more than 70,000 employees worldwide
On April 15th, 2010, Business Week publicized “World Top 50 Competitive Enterprises of 2010”. Haier ranked No.28 in the selection, and it was also the only listed Chinese enterprise. Apple, Goggle, and Microsoft ranked the top 3. Jointed conducted by Business Week and Boston Consulting Group, the selection was based on innovation capacity and technical contribution of the many enterprises around the world, and it is also of great influence in the industry. This was also the first time that over 50% listed enterprises came from outside the US.
World Top 50 Competitive Enterprises & No.1 Consumer Appliances Company in China
"Haier was included as a successful enterprising case study in MBA programme - Harvard Uuniversity"
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