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Excursion to Tsingtao Brewery
The Tsingtao Brewery was founded in 1903 by German settlers in Qingdao, China. Since its introduction, Tsingtao® Beer has enjoyed impressive sales growth and has always been the number one beer in China.
Tsingtao® Beer is brewed and bottled by the Tsingtao Brewery, the largest and most prestigious of the approximately 600 breweries operating in China. The Tsingtao Brewery itself has grown from four breweries in 1996 to 48 today. The Tsingtao brand is sold in more than 50 countries worldwide and accounts for more than 50 percent of China’s total beer exports. In fact, Tsingtao is the number-one branded consumer product exported from China.
Among thousands of companies whose market value were all above $1 billion all over the world, only 10 companies including Tsingtao Beer have kept a steady annual growth rate of more than 5% in average in a decade. This is the research finding of Rita Gunther McGrath, a professor with Columbia Business School, and the finding was published in the latest Harvard Business Review (HBR).
Top 10 Global Company with market capitalisation of over US$1bil
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